David didn't have a bigger sword.

There's a shop on your street that has fed the neighbourhood for thirty years. The owner knows your name. He knows which rice you buy. He probably knew your mother was unwell before you told him.

That shop is losing right now. Not to a better shop. To a screen.

That's Goliath. Huge money, dark stores, warehouses in every city, discounts they can afford to lose on for years, until the man at the end of your street quietly pulls the shutter down for the last time.

But look at how Goliath actually works. Goods travel hundreds of kilometres into a warehouse, so they can travel two kilometres back out to your door. All of that machinery exists to recreate something that is already there. A full shelf, five minutes from your house, owned by someone who lives on your street.

The shortest supply chain in this country was never built. It was always there.

We are not trying to out-build the giants. We are arming the people who were already closest.